MURRAY STREET VINEYARDS
MSV Range
An address for high quality
Barossa premium wine producer Murray Street Vineyards (MSV), positions itself as ‘A name that is an address for some of the finest hand-crafted wines in the world’.
To deliver on their brand promise and to meet demand-based growth, Tucker Creative was called in to assess all aspects of the MSV brand and recommend a strategy for the way forward.
In essence, we looked at everything from an initial brand audit all the way through to the final refreshed MSV brand identity, packaging, collateral, stationary, livery, signage, website and much more.
Along the way, we ensured the visual aspects were more of an evolution rather than a revolution. The creation of a unique, sculptured and embossed MSV icon, along with retention and re-illustration of the grapevine background visual, are key elements across various design disciplines.
The design brief called for a defined tier hierarchy for MSV’s various range of wines, plus a design package for a limited release of a very rare 30yo Tawny Port and a 2015 VP Shiraz to be produced in unique 500mL bottles.
The overall reflects a distinctive continuity across the entire scope of branding, packaging and marketing material which leaves no doubt as to MSV’s premium offering.
